Marketer • Entrepreneur • Sommelier
My journey is about bringing together strategic and analytical thinking, entrepreneurial spirit, and a passion for wine.
I specialize in incrementality, attribution, and Marketing Mix Modeling (MMM), helping brands analyze their investments effectively, make better strategic decisions, and achieve sustainable growth.
Before Google, I contributed to the growth of leading companies such as Getir and eBay, working across both branding and performance marketing. These experiences allowed me to understand marketing from every angle and approach brands with a truly holistic perspective.
Alongside my professional career, I’ve also turned my passions into entrepreneurial ventures:
🌿 Hygge Home: Inspired by my personal needs and the Danish philosophy of hygge, it offers premium, vegan, sustainable candles that are clean, non-toxic, and migraine-friendly. Hygge Home brings together wellness, sustainability, design, and a sense of coziness to create moments of calm and joy.
🍷 Kasa Özüm Akgül: Together with my husband Özüm, we founded Kasa—a chef restaurant in Zekeriyaköy/İstanbul. Kasa is more than just a restaurant; it’s a living, evolving space where stories are told. We combine fine dining standards with the everyday rhythm of the neighborhood, offering everything from sourdough bread to desserts throughout the day. Inside, we’ve preserved the original bank vault and transformed it into a private event space with monthly unique experiences themes. While Özüm leads the kitchen, I curate the wine cellar.